DNA Media and Marketing Pty Ltd ACN 130 825 697 trading as DNA Event Management (“DNA Event Management/we/us/our”) recognises the importance of privacy and is committed to safeguarding the personal information we hold. This policy describes how we collect, store and manage personal information. Please read this Privacy Policy carefully. By providing personal information to us, you understand we will collect, hold, use and disclose your personal information in accordance with this Privacy Policy. You do not have to provide personal information to us, however, if you do not, it may affect your use of the services.
This Privacy Policy does not apply to acts and practices which relate directly to the records of current and former employees that we hold.
Why we ask for your Personal Information
We collect personal information for reasons that include:
This personal information may be obtained from you when you submit the information online via our website, by telephone or email, by other correspondence, or when you subscribe to our mailing lists. We may also collect your personal information from third parties and public sources, such as your employer or other event hosts or our suppliers.
The type of personal information we collect includes your name, address, telephone number, email address, information contained on identification documents, date of birth, employment information, emergency contacts, hobbies and interests, transaction information, frequent flyer or loyalty information, internet protocol (IP) address, server address, information about your browsing activities, and other details that may be required to conduct our operations. In some limited circumstances, we may collect sensitive information, including health information such as dietary requirements.
Financial Information
We may request your payment information, including your bank account or credit card details.
We use a third party payment gateway for the purposes of collecting your financial information and processing payments. Your financial information will be stored securely and used in accordance with the terms and conditions and the privacy policy of our payment gateway, Stripe. Stripe’s privacy policy can be found at https://stripe.com/au/privacy.
Using and Disclosing your Personal Information
We may use and disclose your personal information for the primary purpose for which it was collected. We may also use or disclose personal information for reasonably expected secondary purposes which are related to the primary purpose and in other circumstances authorised by law.
We may disclose your personal information to the extent that we are required to do so by law or in connection with any legal proceedings or prospective legal proceedings involving us.
We work collaboratively with our suppliers and may disclose your personal information to them if necessary for the provision of the services. We may disclose your personal information to suppliers including but not limited to the host of the event, caterers, and travel, transport and accommodation providers.
Where we share information with our suppliers, we enter into agreements with them requiring them to comply with all applicable laws and controlling further distribution or disclosure of the information to other parties.
We may also disclose your personal information to third party service providers for the purpose of enabling them to provide their services, including but not limited to professional advisors, IT service providers, data storage or web-hosting and server providers, or marketing and advertising providers.
We may disclose your personal information to overseas suppliers to enable services to be supplied by you. These overseas suppliers may store, transfer or access your personal information outside of Australia. Unless we seek and receive your consent to an overseas disclosure of your personal information, we will only disclose your personal information to countries with laws which protect your personal information in a way which is substantially similar to the Australian Privacy Principles and we will take such steps as are reasonable in the circumstances to require to overseas recipients protect your personal information in accordance with the Australian Privacy Principles.
Cookies
We may use cookies on our website. Cookies are small files stored on your computer or device that help improve your browsing experience. These cookies collect information about your browsing habits when you visit our website, and may be used for purposes such as analysing traffic, personalising our website content, and serving targeted advertisements to you. You have the option to disable cookies in your browser settings; however, please note that certain features of our website may not function properly if cookies are disabled.
Electronic Badges and Lead Scanning
We use badge scanning technology at selected events for improved efficiency and security reasons. Badge scanning technology helps improve the service experience and allows you to network with other attendees on a mobile app. If you attend an event that uses badge scanning technology, you will have the option to opt-in to share your contact details for networking. Please note that opting-in to this will allow you to direct messaging with other attendees when using the attendee mobile app.
Accuracy, Completeness and Current Information
We will take reasonable steps to ensure that the personal information we hold is accurate, complete and up to date. You may contact us to update your personal information or tell us that the personal information we hold about you is inaccurate, incomplete or out of date. Upon your notification, we will rectify any errors in the personal information we hold.
Security
We take steps to protect any personal information that we hold from misuse and loss. We also take steps to protect it from unauthorised access, modification and disclosure. We follow stringent internal security protocols to protect your personal information and only use third-party software that is compliant with the Australian Privacy Principles.
We ensure that any software, program or website that holds your personal information is password-protected and we use multi-factor authentication wherever possible. Only critical employees have access to records containing personal information. Any personal information we hold is only shared with employees on a need-to-know basis.
We regularly review our information collection, storage and processing practices, including physical security measures, to guard against unauthorised access to our systems.
When we no longer require your personal information, we will take reasonable steps to destroy, delete or de-identify it. We regularly review the data we hold and implement programmes to delete unnecessary information from our systems. However, where we need to keep your personal information for business or legal purposes, we will make all reasonable attempts to de-identify it.
Access to your Personal Information
You may seek access to the personal information we hold about you. We may restrict access where we are required to do so by law. We will provide you with a response within a reasonable time as long as your request does not infringe upon the privacy of others.
You are also entitled request we delete certain personal information from our records. We will do so if there is no ongoing legal or other legitimate obligation for us to keep your information.
How to Contact Us
If you wish to gain access to your personal information or make a compliant about a breach of your privacy or if you have any query on how your personal information is collected or used or any other query relating to this Privacy Policy, please contact our Privacy Officer Anne Smith at anne@dnaevents.com.au.
If you believe that we have breached the Australian Privacy Principles and wish to make a complaint, please contact us. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take to deal with your complaint.
You may choose to restrict the collection or use of your personal information. If you have previously agreed to us using your personal information for marketing purposes, you may change your mind at any time by contacting us. You may also contact us to unsubscribe from our email database or to opt out of any further communications.
Changes to our Privacy Policy
We reserve the right to make changes to our Privacy Policy at any time. We may update this Privacy Policy by posting the updated version our website.
Last updated September 2025.
