We combine experience, global access, and hands-on execution to deliver seamless, high-impact programs.
Based in Sydney NSW, DNA Events & Travel is a full-service event and travel management company focused on delivering high-quality, tailored experiences for corporate clients. The company works across three core areas: incentive travel, conferences, and corporate events – supporting organisations at every stage, from initial concept through to on-ground delivery.
Clients range from established corporates to growing businesses and franchise networks, particularly in industries where engagement, performance, and retention are key. DNA’s approach is highly collaborative, working closely with internal teams to understand goals, audience dynamics, and desired outcomes before designing a program that delivers real value.
With a strong network of global partners and suppliers, DNA provides end-to-end event travel management, ensuring that every experience is executed with precision, consistency, and attention to detail.
DNA is an all-encompassing event management agency offering a wide range of programs including group incentive travel, corporate conferences, large events & meetings, and boutique travel solutions.
Offering unique travel experiences to your teams or partners brings a multitude of benefits that contribute to the overall success and vitality of your business.
Full-service conference and event management across Australia & the World.
Turning these singular occasions into powerful tools for brand building, client engagement, and staff retention.
Powered by a dynamic blend of experienced travel consultants and event specialists who share the DNA ethos of creativity, passion, and meticulous attention to detail.
DNA Events & Travel works with organisations of different sizes and structures, delivering tailored programs that align with specific business objectives and team dynamics.
Corporates seeking high-impact incentive travel and large-scale conferences
Growing businesses looking to reward performance and strengthen team culture
Franchise groups requiring scalable, consistent event and travel solutions
Leadership teams planning strategic offsites and executive experiences
Real estate and property networks focused on growth, performance, and team engagement
Financial services and advisory firms requiring structured, high-quality experiences
Medical organisations with a focus on education, connection, and recognition
Multi-location businesses needing scalable and consistent program delivery
Our experience spans multiple industries, allowing us to adapt each program to sector-specific needs and expectations.
Each program is designed with a clear understanding of the audience, ensuring relevance, engagement, and measurable impact.
We don’t just manage events – we design experiences that are aligned with your business goals.
Service scope
Full-service incentive travel, conferences, and corporate event solutions
Limited, standardised event and travel services
Service Comparison
Full-service incentive travel, conferences, and corporate event solutions
Limited, standardised event and travel services
A hands-on leadership team with deep experience in travel, events, and client delivery.
Anne Smith is the Owner and Director of DNA Events & Travel, bringing over 20 years of experience in the events and travel industry. She has worked across a wide range of corporate programs, from large-scale conferences to high-end incentive travel, with a strong focus on client relationships and delivery excellence.
Anne is known for her hands-on approach and attention to detail, ensuring every project is executed to the highest standard. She is actively involved in industry networks and maintains strong relationships across global suppliers and partners.
Anne Smith is the Owner and Director of DNA Events & Travel, bringing over 20 years of experience in the events and travel industry. She has worked across a wide range of corporate programs, from large-scale conferences to high-end incentive travel, with a strong focus on client relationships and delivery excellence.
In loving memory of our late founder, David Smith (1969 – 2023), whose visionary leadership and unwavering dedication continue to inspire us at DNA.
David’s legacy extends far beyond the countless events he orchestrated. His enduring impact on DNA Event Management and the broader events community is a testament to his indomitable spirit and unwavering dedication. While we mourn his loss, we also celebrate the profound legacy he leaves behind, a legacy defined by passion, integrity, and an unwavering commitment to excellence.
Our founder, mentor, father, and friend, David Smith. His legacy will forever inspire us to reach new heights and create extraordinary moments that endure for generations to come.
Could there be a purer representation of what we do than our name itself – DNA? It encapsulates our essence: creating transformative experiences is what we are made of.
Our involvement in industry bodies reflects our commitment to quality, standards, and ongoing development.
DNA Events & Travel is an active member of recognised industry organisations, ensuring the company remains aligned with best practices and industry standards.
These include the Professional Conference Organisers Association (PCOA). Through these memberships, DNA stays connected to industry developments, maintains high operational standards, and continues to build strong professional networks.
We work with the following partners locally and across the globe to ensure your event meets global professional standards. We pride ourselves on our association with professional bodies that make our industry so great.
Our Director, Jacob Smith, currently serves on the board of SITE ANZ as President Elect for 2027 and 2028, as well as Treasurer for 2026
We manage all group flight arrangements to keep your team traveling together smoothly.
From room blocks to special requests, we secure the best lodging for your delegates.
Seamless, punctual transport to ensure stress-free arrivals and departures.
We assist with all essential travel documents and ensure every attendee is prepared.
Stay informed with live booking status, itineraries, and travel alerts.
Our experts handle every detail internally, offering direct and responsive support.
At DNA, we simplify group travel with end-to-end management for flights, accommodation and transfers, all handled in-house by our dedicated travel agents.
We manage everything from itineraries and group bookings to special requests and travel documentation, ensuring a seamless journey for your attendees. With real-time reporting and clear communication, you stay informed while we handle every detail internally.
Focused on efficiency, comfort and cost-effectiveness, we deliver travel solutions that enhance your event and ensure delegates arrive relaxed, prepared and ready to engage.
Delivering successful programs across Australia and international destinations.
Work with a team that understands how to design and deliver experiences that truly make an impact.
