Privacy Policy.

DNA Media and Marketing Pty Ltd ACN 130 825 697 trading as DNA Event Management (“DNA Event Management/we/us/our”) recognises the importance of privacy and is committed to safeguarding the personal information we hold. This policy describes how we collect, store, and manage personal information. Please read this Privacy Policy carefully. By providing personal information to us, you understand we will collect, hold, use, and disclose your personal information in accordance with this Privacy Policy. You do not have to provide personal information to us; however, if you do not, it may affect your use of the services.

This Privacy Policy does not apply to acts and practices which relate directly to the records of current and former employees that we hold.

Why We Ask for Your Personal Information

We collect personal information for reasons that include:

Communicating with you;
Administering our services, including events;
Enabling us to provide services to you, including booking events, flights, accommodation, and registration and attendance at our events;
Managing our relationship with you;
Complying with any of our contractual obligations;
Responding to requests for information about our services;
Sending invoices, statements, payment reminders, and collecting payments from you;
Dealing with any enquiries or complaints;
Understanding how you (and others) are using our services to help us improve and develop our services, including conducting internal analyses;
Marketing our services to you; and
Complying with our legal obligations.

This personal information may be obtained from you when you submit the information online via our website, by telephone or email, by other correspondence, or when you subscribe to our mailing lists. We may also collect your personal information from third parties and public sources, such as your employer, other event hosts, or our suppliers.

The type of personal information we collect includes your name, address, telephone number, email address, information contained on identification documents, date of birth, employment information, emergency contacts, hobbies and interests, transaction information, frequent flyer or loyalty information, internet protocol (IP) address, server address, information about your browsing activities, and other details required to conduct our operations. In some limited circumstances, we may collect sensitive information, including health information such as dietary requirements.

Financial Information

We may request your payment information, including your bank account or credit card details.

We use a third-party payment gateway for the purposes of collecting your financial information and processing payments. Your financial information will be stored securely and used in accordance with the terms and conditions and the privacy policy of our payment gateway, Stripe. Stripe’s privacy policy can be found at https://stripe.com/au/privacy.

Using and Disclosing Your Personal Information

We may use and disclose your personal information for the primary purpose for which it was collected. We may also use or disclose personal information for reasonably expected secondary purposes related to the primary purpose and in other circumstances authorised by law.

We may disclose your personal information to the extent that we are required to do so by law or in connection with any legal proceedings or prospective legal proceedings involving us.

We work collaboratively with our suppliers and may disclose your personal information to them if necessary for the provision of the services. Suppliers may include event hosts, caterers, and travel, transport, and accommodation providers.

Where we share information with our suppliers, we enter into agreements requiring them to comply with applicable laws and control further distribution or disclosure of the information to other parties.

We may disclose your personal information to third-party service providers, such as professional advisors, IT service providers, data storage or web-hosting providers, and marketing and advertising providers.

We may disclose your personal information to overseas suppliers to enable services to be supplied to you. These suppliers may store, transfer, or access your personal information outside of Australia. Unless we seek and receive your explicit consent, we will only disclose your personal information to countries with laws that protect your personal information similarly to the Australian Privacy Principles. We will take reasonable steps to ensure overseas recipients protect your personal information.

Cookies

We use cookies on our website to enhance your browsing experience, analyse website traffic, and provide personalized content and advertisements. Cookies are small files stored on your device that help us improve our website’s functionality.

For more details on how we use cookies and how you can manage your preferences, please refer to our Cookies Policy.

Electronic Badges and Lead Scanning

We use badge scanning technology at selected events for improved efficiency and security. This technology helps enhance the service experience and allows you to network with other attendees using a mobile app. If you attend an event that uses badge scanning technology, you will have the option to opt-in to share your contact details for networking purposes.

Accuracy, Completeness, and Current Information

We will take reasonable steps to ensure that the personal information we hold is accurate, complete, and up to date. You may contact us to update your personal information or to notify us of any inaccuracies. Upon your notification, we will rectify any errors in the personal information we hold.

Security

We take steps to protect any personal information that we hold from misuse, loss, or unauthorised access, modification, and disclosure. Our security measures include stringent internal protocols and the use of compliant third-party software.

All systems holding personal information are password-protected and use multi-factor authentication where possible.
Only critical employees have access to records containing personal information, and access is granted on a need-to-know basis.

When we no longer require your personal information, we will take reasonable steps to destroy, delete, or de-identify it. Regular reviews are conducted to ensure unnecessary information is removed from our systems.

Access to Your Personal Information

You may seek access to the personal information we hold about you. We may restrict access where required by law. We will respond to access requests within 30 days, provided the request does not infringe on the privacy of others.

You may also request that we delete certain personal information from our records. We will do so if there is no ongoing legal or other legitimate obligation for us to retain it.

How to Contact Us

If you wish to access your personal information, make a complaint about a breach of your privacy, or have any queries about this Privacy Policy, please contact our Privacy Officer at Events@dnaevents.com.au.

If you believe we have breached the Australian Privacy Principles and wish to make a complaint, please contact us. We will investigate your complaint promptly and respond to you in writing within 30 days, setting out the outcome and any steps we will take to address your concerns.

You may choose to restrict the collection or use of your personal information. If you have previously agreed to us using your personal information for marketing purposes, you may change your preferences at any time by contacting us. You can also unsubscribe from our email database or opt-out of further communications.

Changes to Our Privacy Policy

We reserve the right to update this Privacy Policy at any time. Updates will be published on our website, and we encourage you to review it regularly.

Last updated: September 2025.