DNA delivered a six-day franchise convention in the scenic Hunter Valley, bringing together 350 delegates from across Australia and New Zealand.
The program combined impactful business sessions, a hands-on supplier trade show, immersive networking opportunities, and unforgettable moments set against a backdrop of vineyards and rolling hills. The event was a celebration of connection, innovation, and forward momentum across the franchise network.
Delivered a fully managed national convention across six days, including delegate communications, travel coordination, accommodation, venue management, supplier engagement, and all event logistics.
Developed a dynamic agenda across multiple spaces at Rydges, with a mix of plenary sessions, technical workshops, franchise training, and leadership updates. Program elements catered to all levels of the network, from frontline franchisees to corporate support staff, ensuring broad relevance and high engagement.
Produced a branded onsite supplier exhibition, providing a platform for partners to showcase new products, engage directly with attendees, and drive business conversations. DNA coordinated exhibitor logistics including booth builds, power requirements, signage, and branded collateral.
Delivered three distinctly themed evening events that brought the network together in memorable ways:
Cocktail Welcome Event – Held within the trade exhibition space, this relaxed welcome evening gave delegates and suppliers the chance to reconnect over cocktails and canapés, while exploring the exhibition in a vibrant networking environment.
Welfare Charity Dinner – A country-themed night under custom-built tipis, complete with live food stalls, hay bales, festoon lighting, and acoustic entertainment. The evening supported the network’s welfare charity, blending purpose with fun.
Gala Awards Dinner – A black-tie finale held in the Rydges Ballroom, celebrating top performers across the franchise with an evening of recognition, entertainment, and celebration.
To offer delegates a personalised and enjoyable experience outside of sessions, DNA delivered a range of optional afternoon activities including: golf, paint & sip classes, a wine tour, wine blending workshop, whiskey tasting, grape stomping, aqua golf, and putt putt. These experiences encouraged relaxation, fun, and team bonding in the heart of wine country.
From tipi dinners and grape stomping to award moments and strategic sessions – relive the highlights that made the 2025 Hunter Valley Convention truly unforgettable.
We guide you from idea to execution with dedicated management, strategic collaboration, and world-class delivery.
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DNA presents innovative, tailored event concepts, capturing your vision and objectives to set the foundation for a unique experience.
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Your dedicated event manager collaborates closely with you, meticulously organising and coordinating every detail to ensure alignment with your goals
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The final execution of your incentive, conference, event, or travel program is flawlessly delivered by our team.
Explore how DNA has helped leading brands bring their ideas to life, from global incentive programs to high-impact conferences and bespoke events.
