DNA Events & Travel delivered a five-day immersive conference experience in Hobart, Tasmania, for 150 delegates, including national store managers and key suppliers from the FMCG sector.
Set against the vibrant backdrop of Tasmania’s capital, the program balanced impactful business sessions with exceptional supplier engagement, offsite dinners, curated social events, and a fully managed exhibition.
The event fostered connection, learning, and celebration across every touchpoint of the delegate journey.
Delivered a five-day national conference that brought together store managers and suppliers from across Australia. DNA managed delegate communications, accommodation and flight coordination, ground transport, supplier liaison, and all logistics from bump-in to bump-out. The result was a smooth and high-impact event experience for all stakeholders.
Managed a full onsite supplier exhibition hosted in the Crowne Plaza ballroom. Each exhibitor was supported with tailored booth builds, signage, and power requirements to align with their brand needs. Supplier engagement was maximised through scheduled trade sessions, allowing store managers to connect directly with key contacts and discover new opportunities for their stores.
Delivered four unique evening events designed to showcase Hobart’s local flavour, hospitality, and charm:
Aura Rooftop – A sleek welcome event overlooking the Hobart skyline, kicking off the week with cocktails and networking.
Henry Jones Art Hotel – A creative, gallery-style dinner blending fine food and art in a uniquely Tasmanian venue.
In The Hanging Garden – A vibrant, festival-style social night with casual eats, drinks, and live music under the stars.
Glen Albyn Estate – The final night celebration set against panoramic waterfront views, complete with elevated dining and entertainment to close the week on a high.
To enhance the delegate experience beyond the conference room, DNA coordinated a suite of optional activities that showcased the best of Hobart. Delegates could choose from gin making, golf, a visit to MONA, whiskey tasting, a Red Decker hop-on hop-off bus tour, or a relaxing spa day. Each experience was seamlessly integrated into the program to provide balance, enjoyment, and a taste of Tasmania’s unique culture.
Managed all flights, accommodation, transfers, and on-ground movement for 150 attendees, ensuring all delegate arrivals, partner bookings, and special requests were seamlessly executed.
From engaging conference sessions to unforgettable evenings and local adventures, here’s a glimpse into the moments that made the Hobart Conference truly memorable.
We guide you from idea to execution with dedicated management, strategic collaboration, and world-class delivery.
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DNA presents innovative, tailored event concepts, capturing your vision and objectives to set the foundation for a unique experience.
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Your dedicated event manager collaborates closely with you, meticulously organising and coordinating every detail to ensure alignment with your goals
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The final execution of your incentive, conference, event, or travel program is flawlessly delivered by our team.
Explore how DNA has helped leading brands bring their ideas to life, from global incentive programs to high-impact conferences and bespoke events.
